Everyday we are bombarded by hundreds if not thousands of advertising and marketing messages. Most of these are obvious because we know that we are being advertised to. Recently however a new form of advertising is becoming popular - stealth marketing.
In this programme we learn a little more about stealth marketing from a founder of an advertising company which specialises in this form of marketing.
word of mouth
the passing of information not through media, such as television and newspapers, but through people talking about and discussing something
to eavesdrop
to listen deliberately to someone else's conversation
to overhear something
to hear something accidentally
stealth
an adjective used for something that is designed to be hard to detect
clipped from www.bbc.co.uk
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